Media Intelligence

OtD demographic data includes 15.2 million households by region at suburb level providing race, income, language, urban, rural, and total number of households by household type.

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OtD Map info provides all data in a visual representation from store location to selected target market overlapping competitors, selected areas of distribution on media coverage, points of interest etc.
Research includes desk research on trends and analysis by client requirements.
Adex reporting by media type by client to assist with competitor analysis.
Through Client workshops, OtD can assist with strategy around distribution, sales, store locations, competitor analysis etc. to ensure business optimization.

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Intersection Blitz

These are well coordinated trained group of brand ambassadors who operate at traffic intersections.

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They are groups of 6-8 brand ambassadors that do not only handout pamphlets / samples to passing motorists, but also create hype around the brand at targeted hotspots during peak traffic periods. High impact brand awareness and the opportunity to interact and engage with motorists.

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Taxi Rank Activations

This service includes rank activations such as distribution, branding and promoters interacting with commuters on a face to face level.

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The weekly commuter market represents more than 19 million economically active consumers therefore promoters are able to interact with a captive audience inside the taxi and an average of 10 trips per day are conducted by each promoter. Hits squad of high energy teams interact with a captive audience inside the taxi engaging and communicating brand information driving awareness, communicate massages, induce trial and increase propensity to purchase.
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Clinic Activations

Clinic Activations enhance quality engagement for a client’s brand as the LSM 3-7 market depends on these facilities for primary healthcare.

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Marketers are able to engage and connect with consumers who visit government clinics nationally.


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Campus Activations

Marketers are afforded the opportunity of connecting directly with tertiary students in their environment on a national level.

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Students are influential consumers. A fully integrated media solution is provided according to the full itinerary and timetable in the 5 largest campuses in the country offering access to 100,000 students.


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School Activations

Clients’ are afforded the opportunity to communicate to children in a controlled environment.

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School activations are usually conducted in the morning as part of assembly, where a trained team of energetic promoters conduct an interactive promotion with children creating brand awareness and driving the message home. As children influence almost 80% of parents brand purchasing decisions, this is highly effective and impactful marketing mechanism.


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Community and Interest Group Activations

Community and Interest Group Promotions offer clients the opportunity to entrench their brands within communities through sponsorship of events.

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Events such as Workshops and Luncheons, Women’s Interest Groups, Weddings, Graduation Ceremonies, Sporting Events etc. Targeting economically active consumers and ensures trial and awareness of your product through strong branding and sampling, entrenching your brand with people who have the philosophy of “support those who support you”.

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Instore Promotions

In-store Promotions and Product Sampling are not limited to interior of stores.

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Sampling can be facilitated according to clients’ needs. This promotion allows for the opportunity to gain market share, increase brand awareness and product trial, drive sales and product launches.

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Roadshow

Roadshows are an innovative and effective product marketing tool.

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The Communication Vehicles combine Outdoor Advertising, skilled promoters and state-of-the-art sound system to create: a highly impactful, cost effective and mobile medium. With national coverage this heavily branded billboard that is double sided and with stage facilities attracts crowds increasing brand awareness and loyalty.


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Loud Halo Activation

A well branded vehicle including a branded A-frame on top of the vehicle to increase brand awareness.

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The Vehicle equipped with a set of speakers drives in and around areas in close proximity to the specific store, announcing the store opening and specials, creating excitement and hype and motivating feet though door. Prior to the activation leaflets are distributed in preparation for the event, and during the loud halo activation leaflets are distributed.


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Interior/exterior Taxi Advertising

This is an interactive tool which involves targeting local commuters, corporate travelers and tourists.

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The medium is a platform designed to distribute advertising and marketing material in taxis and metered taxis around the country. Opportunity to showecase products and services to economically active market at their leisure offering unparalleled consumer engagement.


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Township Tour

OtD offer township tours according to client requirements, including event management of the tour.

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This includes transportation, in-home immersions, affording clients the opportunity to view consumers’ homes and interact with consumers on a one-on-one basis, as well as a cultural experience lunch venue. The tour includes an insightful presentation by knowledgeable industry experts.


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Vehicle Branding

Vehicle Branding provides marketers and advertisers with the opportunity to advertise their brand on a mobile media platform.

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This mobile option, which reaches various sectors of SA communities, will extend the reach of advertising campaigns already in place. The branding comes in the form of magnetic decals on either side of the vehicle doors.

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Digital Billboard

Digital Billboards offer brands a repetitive nature and are located at major high traffic Intersections.

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The media mix also offers clients’ cost effective reach and frequency. Digital Billboards offer customized solutions to targeted audiences and it offers brands greater impact especially considering time motorists spend travelling. Double sided display panels directs messages to commuters and pedestrians with a 24 hour turn around time to change and load a new advert. Reaching 3.5 million viewers daily, 15sec advertisement screened 240 or 480 times per day with 54 screens nationwide.

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Mobile Call to Action

Mobile call to action to your marketing message.

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By adding a mobile call to action to your message, we will turn this communication device into a "selling machine" for you. Adding a mobile call to action to your message allows you to generate leads for you brand.


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Point Distribution

Point Distribution provides a platform for clients to impart educational or promotional information to various sectors.

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Point Distribution to sectors such as; Schools, Colleges/Universities, Clinics, Hospitals, Municipalities and sampling (door to door). Creates brand awareness, educate and inform consumers. Door to door sampling allows the brand into consumers’ homes in a less intrusive way.


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Poster Erection

Poster erected on street poles

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Posters erected on street poles on approved streets, council permission obtained. Offer includes with or without backing boards and string.


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Printing and Design Packages

One stop shop.

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In order to become a one stop shop when it comes to Pamphlet distribution, OtD will offer creative/design and print for local clients.


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