On 20 September 2017, On the Dot arranged a township tour for its clients in Vosloorus township. The main reason for the tour was to give advertisers an opportunity to visit the homes of their main market and ask them questions.
On the Dot provides clients the opportunity to explore township market


Invited guests arrived at the Media24 premises in Auckland Park, where they were welcomed by key account managers, sales support and special projects staff. After the delegates had muffins and coffee, everyone embarked on the tour bus to the desired destination. 

On the Dot provides clients the opportunity to explore township market


The residents in Vosloorus township live in different living standard measure homes. On the Dot teams chose to visit six houses on that day, two from lower LSM, another two from middle LSM and the last two houses from high LSM. Home owners were very welcoming and clients had an opportunity to engage with them. 

After visiting all of those homes, On the Dot’s guests experienced a traditional lunch, served at “ANKA’s kitchen in Spruitview”, where they had a variety of meats that are popular in South African townships. As always, all delegates agreed that this was a unique experience, and definitely worth repeating! 

On the Dot provides clients the opportunity to explore township market
 

On the Dot Pamphlet distribution provides access to demographically targeted consumer markets offering a reliable, accurate, efficient and cost-effective direct marketing communication platform. Our national infrastructure distributes to 15.3 million homes in South Africa as well as over-border. 

On the Dot provides clients the opportunity to explore township market